Get actionable writing and marketing advice every Saturday.
Finish each episode in 5 minutes or less.
Get actionable writing and marketing advice every Saturday.
Finish each episode in 5 minutes or less.
“Your newsletter is literally the only one I read.”
"A marketer who understands sales people. His newsletter is a no brainer."
“If you’re looking for ways to tell intelligent, useful, and entertaining stories, work with Devin.”
“His copywriting tips for salespeople are spot on.”
“This newsletter is a game-changer for marketers looking to level up their content game.”
Moments after you subscribe to The Reeder, you’ll get a link
to my LinkedIn Growth Guide in your welcome email.
You're my Saturday fav my guy. I don't miss an episode of the Reeder for anything.
Love the newsletter and content overall!
What if 💭
What if I fail.
What if I’m embarrassed?
I used to challenge that black-hole of “what ifs” by taking action.
And I still think that’s a good idea.
But yesterday I was reading Devin Reed’s old newsletter posts, and he offered a re-frame I loved, so I thought I’d share.
What if (😉) that negative "what if" spiral is only half of the process?
What if you were intentional about outlining the positive "what ifs" as well?
- What if I succeed?
- What if I’m proud of the outcome?
That re-frame allows for a complete internal dialogue.
Marketers: If you have not subscribed to the "Content Strategy Reeder" then I strongly recommend that you should.
It's a weekly newsletter created by Devin Reed from Gong that gives you actionable strategies and tactics for creating memorable content.
The most recent issue really resonated with me...and the below is what really struck me as most impactful:
Attention Competitors - Discover your true competitors
You have two types of competition:
- Product and Attention
💰 Product competitors are who you compete with for budget.
👀 Attention competitors are who your content competes with for attention.
This is critical to understand because you must win mindshare before you win market share.
Read that last sentence again ⬆️
I love this snippet from Devin Reed 👇🏻
"Most people think that using dynamic fields is personalization.
You know, fields like First Name, Company Name, Industry.
I call BS. Buyers assume you know the basics about them.
True personalization means speaking directly to a problem your audience faces right now in a way that resonates with them emotionally."
#accountbasedmarketing #contentstrategy
Let's address the villain in the room 😈
I recently read Devin Reed's Content Strategy Reeder, where he talks of identifying the 'villain' in your business and using it as a guide to your content strategy.
This is key because people are more inclined to unite over something they dislike.
You need a villain (problem) to justify the solution you’re offering.
For example, Amazon Prime's villain is delayed deliveries. 📦
I'd never looked at it this way before!
Oh, and the hero? The hero is ALWAYS your audience/customer. 🦸♀️
The 2 newsletters I look forward to the most both hit my inbox on Saturday morning.
Devin Reed is a great LinkedIn follow and is constantly creating value. His newsletter is full of:
- Frameworks to improve your copywriting
- Actionable tips for Marketing
- Playbooks for growing your LinkedIn
Justin Welsh has been another inspirational follow. I’ve watched him go from exec to successful Solopreneur. His newsletter is full of:
- Methods to build a meaningful audience
- How to leverage social to create income
- How to truly optimize your social presence
The thing I love about both of these guys, they write like they talk and it makes them very engaging to follow.
Had to share as I sat down to read both this morning.
Happy Saturday!
Content marketers, do you ever feel like this (I could be alone on this one)?
"That's great advice, but I need more substance!" 😩
In this case, substance means real examples, experiences, and thought-provoking ideas.
I’ve been on a hunt for more substance lately. So, when I received an email yesterday from Devin Reed's newsletter, The Content Strategy Reeder, it was the breath of fresh air I craved!
There was substance! It was…
1. Relevant - The topic centered around content goals and milestones.
2. Engaging - There were real examples of Devin's goals and milestones from 2021. And, there were examples of strategies versus tactics.
3. Actionable - There was a copy/paste 3-step template.
4. Interactive - I was so intrigued by its simplicity I got the sudden urge to fill out the template!
👇 Who do you recommend to follow for substance-filled posts in B2B marketing?
P.S. In the comments section, I added a few other newsletters (substance included) that have helped my B2B marketing journey so far!
I'm learning that posting on LinkedIn is both an art and a science - and there is a lot to know.
To help, I check out Devin Reed and his Content Strategy Reeder newsletter.
Check him out if you're interested in marketing. It's REALLY good stuff.
Link in comments (one of the tips I picked up!).
If you're in sales and marketing, I highly recommend you check out Devin Reed's newsletter. It is one of the very few newsletters that I look forward to on a regular basis. His copywriting tips for salespeople are spot on.
Anyone else putting out a good newsletter you'd recommend?
I unsubscribe from most mass emails.
Not this one.
Here’s why:
It’s easy to ”reed”
It’s packed with value
And it’s helped me grow as a writer
Not to mention, I’ve been watching Devin Reed build here the last few years.
He lives and breathes this stuff.
So, if you’re looking to up your content game- subscribe here for his weekly tips:
A newsletter I always read is Devin Reed's content newsletter. Love this bit from this week's edition:
In a room of 50 marketers, there were generalists and specialists.
You can make a career being either one, and neither is inherently better than the other.
Companies need both.
Knowing where you are and how you want to grow will also help you pick the right role and the right company and the right time.
Discover Devin Reed's concept of a "value sandwich", and how it can effectively help your business grow. 📈
This short piece also includes practical tips for:
✏️ writing a clear and effective CTA that will really drive action
✏️ purposefully turning micro content (i.e social media posts) into longer, high-value content
📄 Read here: https://lnkd.in/gjj_Xa9m
P.S. Don't miss grabbing his "7 LinkedIn Writing Tips for Growing Your Audience" PDF linked at the very bottom. It's gold for #b2bmarketers and #contentmarketers 🌟
Remember yesterday when I was telling all of you that your heroics aren’t celebrated enough? (not offended if you don’t 😏 )
Well… I may have something of interest to them and please share as you see fit. 💥💥
I learned from Devin Reed that best way to promote content is to lead with outcomes and if you aren’t subscribed to The Content Strategy Reeder, go subscribe. He gives you actionable takeaways that can be immediately put into practice. Evidenced below. 👇
Come join us at Casted for our event on November 3rd! You’ll leave with an understanding on how IBM, PayPal, and Caterpillar are using audio and video to transform their marketing strategies and how this approach can be harnessed across a vast array of industries.
…plus you’ll get to hear from Devin and will walk away with a brief history on how you create a category and tips on listening to your audience/placing them first.
If I had to take a shot every time I read the words "optimize", "data-driven" or "low-hanging fruit" – I'd be drunk before my third cup of coffee (usually around 10 AM).
As marketers, it's so easy to get swept up in the hype of buzzwords and overcomplicating simple ideas.
The way forward? To quote Devin Reed "Use simple words and tell simple truths."
But how do you kick the habit?
Electric shocks connected to your keyboard? A treat every time you write an email without a single buzzword? Open to suggestions...
*Rant over*
This week's "CONTENT STRATEGY REEDER" ... a weekly email by none other than Devin Reed ... totally HOOKED me with a badass subject line:
My best advice
Short. Sweet. Had me asking? DAMMIT ... what is Devin's BEST advice? I opened the email (win #1) and then read the email (win #2), got immediate value (win #3), and now am sharing on LinkedIn (BONUS win).
This was the line that provided IMMEDIATE value. Spot on, DREED. Love it. Keep on doing what you do, man. Love it.
——
Improving yourself isn’t about getting as much input as possible — it’s about getting the most reliable, trustworthy advice as possible.
If you haven't yet
You need to add the #ContentStrategyReeder from Devin Reed to your Sunday reading
(Who are you kidding, you know you need something to do during half-time😉)
This week focused on his approach when he joined Clari as the head of content:
- Listen
- Test
- Build
- (Repeat)
Another great reed (pun fully intended) and worth a subscribe
Link in the comments
#nqs #marketing #sales
Some people are on LinkedIn to learn.
Some to look for jobs.
But most are here to grow their brands.
Every Saturday morning I get a newsletter through from Devin Reed.
Its awesome, full of content tips (you should check it out)
Its not just full of useful information, but it comes from someone that has established credibility in the space and has a KILLER personal brand.
Build your brand, build your community and the possibilities are ENDLESS!
#linkedin #brand #community
Recently subscribed to a ton of content marketing newsletters, and now I can't stop myself from binge-reading them.
Anyone else with me?
If yes, which is your recent favourite?
Mine is 𝐓𝐡𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐑𝐞𝐞𝐝𝐞𝐫 by Devin Reed, an absolute gem!
Listen & learn from Devin Reed...
Your video strategy is your north star of content
It's things like:
- your conversion goals
- who you're selling to
- your platform of choice
Without it, you're lost.
What if 💭
What if I fail.
What if I’m embarrassed?
I used to challenge that black-hole of “what ifs” by taking action.
And I still think that’s a good idea.
But yesterday I was reading Devin Reed’s old newsletter posts, and he offered a re-frame I loved, so I thought I’d share.
What if (😉) that negative "what if" spiral is only half of the process?
What if you were intentional about outlining the positive "what ifs" as well?
- What if I succeed?
- What if I’m proud of the outcome?
That re-frame allows for a complete internal dialogue.
I love this snippet from Devin Reed 👇🏻
"Most people think that using dynamic fields is personalization.
You know, fields like First Name, Company Name, Industry.
I call BS. Buyers assume you know the basics about them.
True personalization means speaking directly to a problem your audience faces right now in a way that resonates with them emotionally."
#accountbasedmarketing #contentstrategy
Timely post - about to start actioning on our Q1 plan and this was the honest and pragmatic step back I needed.
Great storytelling and a lot of tips to use right away in your work!
Content is more influential (and shareable!) than ever before. Anyone can use content to grow their business, build their brand, and catapult their career.
But here’s the thing: You have to know how.
Otherwise you’ll work your ass off for months with little to show for it — and that’s why I created this newsletter: to share what I’ve learned as Gong’s and Clari’s Head of Content and by advising B2B marketing teams.
If you want to publish outstanding content, then the Content Strategy Reeder is for you. Are you ready?
~ Devin Reed
