Start creating content that pierces through the noise, generates a massive following, and motivates prospects to buy from you right now.
This digital playbook — packed with tips, techniques, and examples — reveals the exact strategies and step-by-step processes for converting attention into audience growth and sales.
This digital playbook — packed with tips, techniques, and examples — reveals the exact strategies and step-by-step processes for converting attention into audience growth and sales.
My 3-part formula for producing highly-engaging content every single time for any channel or audience. Page 15.
11 Messaging "triggers" that spark conversations, book more meetings, and build qualified pipeline. Page 82.
25 “mystery” subject lines you can steal to immediately increase your open rates. Page 61.
The same 10 email A/B test I used to boost open rates and clicks multiple times. Page 85.
Seven LinkedIn Inmail do's and dont's that turn cold outbound into warm meetings. Page 78.
Plus much more...
Two expert techniques for writing un-ignorable subject lines. Page 59.
11 Messaging "triggers" that spark conversations, book more meetings, and build qualified pipeline. Page 82.
25 “mystery” subject lines you can steal to immediately increase your open rates. Page 61.
The same 10 email A/B test I used to boost open rates and clicks multiple times. Page 85.
Seven LinkedIn Inmail do's and dont's that turn cold outbound into warm meetings. Page 78.
Plus much more...
10 tips for writing viral LinkedIn posts Page 92.
A timeless content play that attracts followers while building trust and credibility. Page 116.
Why you should NEVER let your employer own your LinkedIn profile. Page 109.
How to publish a content series that grows your audience and produces evergreen assets. Page 124.
A proven LinkedIn post template for boosting engagement and sparking inbound meetings. Page 113.
Plus much more...
The four best pieces of advice I ever got while onboarding a new marketing job. Page 135.
The #1 most important part of your content strategy — that even the most veteran marketers forget. Page 139.
How to “rewire” your brain to have more positive self-talk. Page 137.
My 3-part “consistency” framework to scale your results. Page 141.
You want to be a better and faster writer
You want tactics you can use now and immediately see results
You are eager to become more creative
You want to build a respected brand, personal or company, with engaging content
You’re a marketer, entrepreneur, seller, or freelancer and want to accelerate your results and career
You want to use content to grow or scale your business
But if you said no to every bullet, then definitely do NOT buy.
But if you found yourself nodding to the list above…
I’m a SaaS content marketing leader, advisor, the Founder of The Reeder — my weekly newsletter and side hustle, and now the author of Content That Converts. Inside I reveal many of the strategies and tactics I used to...
Grow Gong’s acclaimed brand and content strategy from $20M to $220M ARR, fueling its multi-billion-dollar valuation
Become a sought-after advisor and thought partner to some of the world’s fastest-growing and most intriguing companies (Notion, AudiencePlus, Wiz, and more)
Solidify my reputation as B2B tech’s leading content strategist
Produce multiple courses, guides, and templates that have helped thousands of B2B professionals
Blast my side hustle, The Reeder, into a six-figure business with five revenue streams, 100% inbound
But I wrote this digital playbook for ONE reason:
Creating “content that converts” will forever change your career, earning potential, and self-confidence.
I know because I’ve experienced this myself.
Now I’m sharing many of my “secrets” so you can grow your content, brand, and revenue. Simply by turning your ideas into content your audience LOVES to read.
